Dominion Distribution

Frequently Asked Questions

Q: What is Dominion Distribution Services? Top

Dominion Distribution is the nations largest direct distributor to the retail channel for free magazines, publications, product and service brochures, and other free consumer media. The company routinely distributes more than 214,000,000 copies to millions of interested shoppers each year.

Q: How is Dominion Distribution different from other free magazine distribution alternatives? Top

Dominion Distribution pioneered the free publication category as we know it today by consistently providing professional category management and superior customer service. The company is also the leader in the design and development of innovative multi-user display systems and support services for both publishers and the retail trade.

A professionally managed Dominion Distribution free publication display program:

· Features clean and well organized multi-user displays
· Offers a wide variety of useful and interesting free publications, brochures, and other free media
· Utilizes uniformed Route Merchandisers to perform all distribution services
· Provides accurate publication movement and marketing reports
· Creates goodwill and benefits retail store customers
· Makes good use of non-selling floor space in the store exit or breezeway area
· Generates incremental profits for the retailer

Q: How many free magazines does Dominion Distribution currently distribute? Top

Dominion Distribution currently serves the distribution needs of more than 2,500 internal and third party free publication titles, product and service brochures, and other free consumer media.

Q: Why have so many free publications chosen Dominion Distribution? Top

Because it works!

The professionals at Dominion Distribution have consistently demonstrated that they know the free publication business, know the markets, and know what it takes to make your free publication, product or services brochure, or other free consumer media successful.

Q: Does Dominion Distribution also provide national and regional distribution? Top

Dominion Distribution manages free publication display programs in 49 states and the District of Columbia. With more than 650 employees, the company currently serves free publication titles in more than 46,000 retail and public locations across the United States.

Q: How much distribution do I really need? Top

Enough to consistently produce the results that your advertisers expect. The professionals at Dominion Distribution will design a custom distribution solution that will meet the specific distribution needs of your publication.

Q: How much will it cost? Top

At a cost of just pennies per copy, Dominion Distribution can provide a distribution solution for your free publication, product or services brochure, or other free media that is both affordable and effective.

Q: Do I have to sign a long term contract? Top

Publishers are never locked into long term contracts. Any publisher can discontinue distribution with Dominion Distribution with just 30 days written notice.

Q: How often will I be billed? Top

Publishers participating in the Dominion Distribution program are billed monthly.

Q: Can I pay for my distribution by credit card? Top

As a convenience, you can pay by American Express, Discover, MasterCard, or Visa. Contact your Dominion Distribution Customer Service representative today for more details.

Q: I do not have a large distribution budget. Can I still be successful? Top

Dominion Distribution serves successful publishers of all sizes. Dominion Distribution can show you how to pay for an increased investment in distribution with increased ad sales to help grow your free publication.

Q: Can I continue to use my current distribution locations? Top

Dominion Distribution recommends that you keep your current distribution if it is providing the results your advertisers expect. In addition to that, Dominion Distribution can design a distribution strategy that will compliment your existing distribution by providing broader exposure and increased results for your advertisers.

Q: Can I deliver my free magazine myself to Dominion Distribution locations? Top

To meet the expectations of our retail partners, Dominion Distribution manages the delivery to all distribution locations. In doing so, Dominion Distribution relieves the publisher of many hidden costs associated with self distribution. Ask your Dominion Distribution representative for a free analysis of the savings!

Q: Will I be able to monitor and gauge the effectiveness of my distribution strategy? Top

Since 1987, the Dominion Distribution SMART computerized distribution management system has been unique in the free publication industry by providing a complete overview of all publication activity. SMART tracks publication movement and trends at each individual distribution location, providing a comprehensive analysis of your overall distribution strategy while maintaining control over distribution costs.

Q: Can I change the mix of distribution locations? Top

The professionals at Dominion Distribution will regularly review the performance of your distribution strategy with you. Your Dominion Distribution representative will identify distribution options and will make recommendations to improve the movement of your free publication.

Q: Will my distribution results be shared with other publishers? Top

No. The performance of your distribution strategy is strictly confidential and Dominion Distribution does not share this information with anyone.

Q: What other resources does Dominion Distribution offer? Top

The professionals at Dominion Distribution have the advantage of more than 20 years of experience in the free publications business. Ask your Dominion Distribution representative about SMART movement and marketing reports, sales aids, and distribution location maps to help you communicate your distribution strategy to your advertisers.

Q: Does Dominion Distribution distribute just free magazines? Top

In addition to free publications, Dominion Distribution distributes a wide variety of product and service brochures, and other free consumer media.

For example, Dominion Distribution is currently working with PeoplePC to distribute CD-ROM software in high-traffic and high-visibility retail locations nationwide.

Q: What other merchandising services does Dominion Distribution offer? Top

In addition to distributing free magazines, publications, product and service brochures, and other free consumer media, Dominion Distribution can also provide a variety retail merchandising services, including:

· Product Audits
· Category Management
· Delivery and Setup of POS
· Fulfillment Verification
· Monitoring Coin Operated Machines

Dominion Distribution is uniquely positioned to provide these and a wide variety of other in-store marketing and merchandising services.

Q: I have a web site for my free magazine. Can I link to the Dominion Distribution web site? Top

Dominion Distribution maintains a web site containing information about the company and the free publications industry in general. Contact your Dominion Distribution representative for more details on how your free publication web site can be featured on the Dominion Distribution Virtual Display.

Q: How can I get started with Dominion Distribution? Top

Contact your local Dominion Distribution representative today for more details.

Q: I have a question that is not answered in this FAQ. Who should I contact? Top

For more information about how Dominion Distribution can help your free publication, product or service brochure, or other free consumer media reach your target audience, contact us at:

Dominion Distribution
150 Granby Street
Norfolk, VA 23510

Toll Free: 800-232-0443
FAX: 757-314-2517

e-mail: Customer Service